The Genius of Play

Our mission is to provide families with the information and inspiration they need to make play an important part of their child’s day. Through our website and social media channels, parents can find facts, useful tips and expert advice on how toys and play can help kids build confidence, creativity, critical thinking and other skills that will serve them throughout their lives. Plus, you can get ideas on how to keep playtime fun and fresh!

Our mission is to provide families with the information and inspiration they need to make play an important part of their child’s day. Through our website and social media channels, parents can find facts, useful tips and expert advice on how toys and play can help kids build confidence, creativity, critical thinking and other skills that will serve them throughout their lives. Plus, you can get ideas on how to keep playtime fun and fresh!

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