Matt is a digital transformation leader with over 15 years of experience guiding enterprise technology strategy, governance, and growth. He is Corporate Director of Digital Services at PlayCore, where he oversees sales, marketing, and product technologies across 40+ manufacturing brands.  Matt has led enterprise-wide initiatives spanning CRM, marketing automation, product information management, AI governance, and multi-brand digital strategy, consistently improving efficiency, customer experience, and margin performance. Known for building high-performing teams and aligning digital roadmaps with organizational and private equity growth objectives, he brings a practical, systems-level approach to innovation and change leadership. Outside of work, Matt enjoys playing golf — and is quick to note that he plays golf, keeping it light and fun, in the spirit of play – especially when it’s golf alongside NIFPlay’s Tom Norquist.