Expanding the magic circle: Gamification as a marketplace icon
Hamari, J., Koivisto, J.
· 2014
★ NIFPlay Rating: 2
Rating Scale
10 Rigorous play-specific science
6–9 General biological science
5 Sound play research (uncontrolled)
1–4 Less rigorous / indirect
0 Indirect but high value
Critical analysis of gamification as a commercial and marketing strategy, examining how game mechanics are applied outside play contexts and the implications for intrinsic motivation.
